This is an extremely important concept in business and marketing. If you can’t make your brand relatable, no one is going to take action and buy from you.
This is seen through marketing such as Gatorade depicting the hard work of athletes, Apple promoting the simplicity of their user experience, or the guaranteed convenience of Amazon’s services.
What do they all have in common? Their consumers RELATE to the need for the service they provide. Athletes relate to hard work and the physical fuel they need to perform. The general population of tech users relate to the need for a piece of technology that is easy and simple to use as soon as they pick it up. Online shoppers relate to the need for stellar delivery times, a one stop shop with thousands of products and great customer service.
Building relate-ability within your brand is all about identifying a common problem that people have and providing a solution. When I built my fitness business, I gave out free, practical knowledge about fitness topics that MANY people could relate too.
When you share your brand on social media or through marketing, depict it in such a way that people can relate to a problem that you had in the past, or have seen others struggle with. It’s also important to ensure this content is inline with your avatar or ideal customer. Once you nail both these aspects, you’ll get far more engagement, growth and revenue!