This is something @garyvee preaches and with all the snake oil marketers in the world these days, I believe it’s even more important you actually CARE for your customers / fans.
People starting business often spend a lot of time focusing on the technicalities of marketing: funnels, websites, ads, etc but they forget about the most important foundation of marketing your brand.
That is, simply caring about helping people…
If you care about helping people and solving their problems, the clients, the money, the success will come over time. Businesses are built on the dollars of consumers so it would be logical to treat them like you treat your friends, however lots of companies and people sadly now just see them as walking dollars $ and don’t actually care.
Remember, consumers are human beings with needs, feelings and problems that they are looking to be solved. If you have the solution for their pain points or problems, care for them and help them, if you do this right, they’ll become your most powerful sales force for FREE!