“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”
– Kevin Kelly
This is a well known quote from the best selling book by Kevin Kelly. In this book, you’ll learn the power of a 1000 true, loyal fans. You need to value each and every customer to build that magical 1000 loyal fans, that, when done successfully will help with key business obstacles such as scaling, growth, marketing and even recruiting.
These days, it’s very easy to become obsessed with the quality of likes and followers over true loyal fans. However, just take a look at a lot of the big IG stars with 500k followers, a lot of them don’t actually have a successful business because they don’t have 1000 loyal fans. Plus, from my experience, when these IG stars launch products or ask these followers to pay for something, the results don’t closely match the amount of followers they have.