If you run a online business, your website may be your great asset.
For online business owners, your website is like your shop. Even in 2018, I often see websites that look terrible and don’t even fully function. This always amazes me, as most responsible business owners wouldn’t run a physical store or shop that is full or dirt, has half the lights out, trash all over the floor etc. But, if you have an ugly website, that’s basically what you are doing. When this is the case, no customer will ever buy from you, or maybe only a very small % will because they may know you well and trust you enough to still commit. But, either way, you are losing a very large percentage of sales and hurting your brand.
In this day and age, there’s really NO excuse for having a bad website except for being lazy. You can get a basic yet great website built for as little as $1000 online which would be a good start, or, if you really have no money but have time, learn how to use a template and build a half respectable site yourself.
As you grow and become more successful, so should your website, just like you would expand and re-design a shop or store, you should be doing the same on your website on a regular basis.
In this day and age everything is visual and people are quick to judge, unless they know you well, 99% of people will never buy and click right off your site if its not visually welcoming and functioning correctly, regardless of your industry, business or brand.
Invest in your website, it may be one of your greatest assets.